When Artex Apparel - a pioneer and trendsetting name in kids’ fashion and denim wear plunged to launch the brand - they decided to weave the enchanting tales and stories of more than three decades in adorning the tiny tots with most stylish and vivacious collection and thus…it was christened as Tales & Stories.

Each and every piece of cloth passionately conceived and crafted by ace designing team of Tales & Stories beautifully narrates a creative journey as fresh and energetic as the kids. Backed by 36 years of experience by Artex Apparels, Tales & Stories has spread its refreshing presence in the kids wear segment in more than 15 cities with 25+ stores where both the numbers of cities and the stores are growing rapidly.

With multiple platform presence i.e. online and offline with both SIS & MBO Way, Tales & Stories has the most imaginative range filled with vibrant colors and joyful designs that kids of today love to wear and flaunt with attitude. A range that covers age group of 6 Months to 14 years, gets inspired by the unique and innocent thinking of the kids and this guilelessness reflects in our collection which is loved by both parents and kids at once.