Sabhyata” as the name depicts is a true reflection of Indian Ethnic wear. Since its inception in 2003 the brand has been catering to women from all walks of life.With a motive to redefine ethnicity Mr. Anil and Mr. Pankaj opened up Sabhyata’s first store in Delhi at Lajpat Nagar in the year 2003. The product line of Sabhyata includes the entire gamut of ethnic wear for women including kurtas, kurtis, patialas, churidars, salwars, dupattas and much more. Sabhyata has rediscovered the traditional salwar-kameez to an outfit which makes a women both stylist and confident. Our garments are designed with utmost care keeping the Indian Women In Mind. Sabhyata has made its presence felt in the entire nation and at present has 40 stores all over the country. Moreover, we export our products a

Living in 21st century with world developing and adopting corporate and western culture, one will think that market for ethnic wear will have been affected badly but surprisingly this is not the case. Intrusion of western market has only raised the demand for traditional ethnic fashion by an astounding rate. When it comes to India, we contribute largely to ethnic retailing market. Women ethnic wear is holding the largest share in traditional ethnic market estimating about Rs. 50,000 billion in 2010. Looking at increasing share of ethnic retail in Indian apparel market to an extent of 75% recently has just proved the fact that ‘Tradition never goes out of Fashion’. Trends are changing now and then but for an Indian woman, traditional and ethnic wear never goes out of style. With the growth of some classic style like cigarette pants and palazzos, ethnic has became the choice of most of the college as well as office going girls. 70- 80% Masses go for ethnic and most of the young flock is under this category. Kindly highlight the current foot-print of the brand? How you are looking to increase the foot-print? We started from two stores in Delhi, but now we have access over the whole India by having more than 45 stores, and also looking for expansion in the southern and eastern region of the country. Our main motto is to spread Sabhyata’s stores in the whole country and for that we are aiming to have maximum 150 stores in next 1year India.