The journey of a million gazes began in 1888 before it metamorphosed into ORRA. From sculpting and manufacturing diamonds to crafting and retailing the finest diamond and gold jewellery, ORRA has come a long way since its inception. Today, ORRA is one of India's finest jewellery retail chains, having spread its glow with 59 stores across 25 cities and has consistently been at the forefront of design leadership and product innovation with 5 global design centres.

Master craftsmen who have inherited the centuries - old legacy of jewellery making, brilliantly cut Belgian diamonds, delicate designs in 22kt BIS Hallmarked gold., elaborate Bridal sets in kundan polki and coloured stones, the 73 facet ORRA Crown Star, the one-of-its-kind ORRA boutique.these are just some of the facets that go into making ORRA - the jewellery destination that's impossible to hide.

The ORRA woman is in a constant state of metamorphosis. While her romance with diamond jewellery is eternal, the magnificence of 22k gold, beckoned alluringly. ORRA stepped up to the challenge and drew on its inherent design and technical expertise, to create a line of exclusive gold jewellery that spelt out design and craftsmanship. Jewellery that is elegant and contemporary, traditional classics with a contemporary twist, designs that echo modernism without sacrificing the classic values of gold.