Trends In Vogue Pvt. Ltd., a group Company of CavinKare came into being in July 2002 with a clear-cut focus on providing personal styling and beauty solutions to everyone in the family. Trends in Vogue has pioneered the concept of multi brand chain of salons Brands like Limelite and Green Trends have great impact and presence in their respective category.

With a team of professionals, highly qualified cosmetologists and hair care specialists from its in-house institution, Trends Academy, coupled with the skill base of the CavinKare R&D team, Trends In Vogue offers a range of Cosmetic treatments including those made from "natural" ingredients.