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The India Icecream market is of Rs 3500 crore. Creambell has a market share of 15 percent in the icecream Industry. Creambell targets to increase its market share to 18% by 2020. The brand has also planned to enter into new states, after expanding quite well in Gujarat, the largest ice cream market of India. Creambell has three manufacturing plants in India- Baddi, Goa and Kosi Kalan. Cream bell competes with ice cream brands like Amul, Kwality Walls, Mother Dairy, Vadilal. The company will focus on strengthening their presence across Gujarat. Ahmedabad is considered to be the top market of ice cream in Gujarat. Creambell will also increase its presence in various cities of Gujarat like Baroda, Rajkot, Surat and rest of Gujarat, as per told by Mr. Nitin Arora, CEO, Devyani Food Industries. The brand has a very limited presence in Tamil Nadu, which they will launch in the next 2-3 years. The brand will also increase its hold in icecream market of Kerala.
Desciption
Creambell will also increase its presence in various cities of Gujarat like Baroda, Rajkot, Surat and rest of Gujarat, as per told by Mr. Nitin Arora, CEO, Devyani Food Industries. The brand has a very limited presence in Tamil Nadu, which they will launch in the next 2-3 years. The brand will also increase its hold in icecream market of Kerala.