The Action group is one of the India's leading business conglomerates. The group commenced its operations as a source of footwear and its components in domestic and export markets, gradually moving its core competence into other diversified fields such as: (API) Chemicals and Plasticizers, (MICROTEK) Computer Monitors and Peripherals, Power Back Up/Inverters, (SUN CITY) Housing Projects and (SRI BALAJI ACTION MEDICAL INSTITUTE) Health Care. There are different individual companies under a common umbrella, each dedicated to a specific line of product manufacturing, procuring or other particular business activities. Today the group strategy is to be competitive and to be a leader in the quality of goods and services provided

Action is headquartered in Delhi, supported by multiple manufacturing and development units in rest of the states like - Haryana, Himachal Pradesh and Daman etc